The floral sector has always been seen as a women-driven market, both in terms of clientele and recipient base. However, times are changing, and a growing number of florists are recognising the need to cater to male customers. Whether it’s flowers for men or flowers ordered by men, the shift is subtle but noticeable, especially among online florist platforms that are expanding their catalogues to reflect broader tastes and demographics.
Learn if florists in Singapore actually cater to men, and learn how men customers can get used to this service.
Changing Perceptions of Flower Gifting for Men
Flowers, for decades, have been positioned as a romantic or sentimental gift predominantly for women. The idea of giving flowers to a man was seen as unusual or even inappropriate in some cultural contexts.
But today, with evolving attitudes towards gender and lifestyle choices, florists are beginning to challenge those outdated norms. Men are receiving bouquets as congratulations for promotions, birthday celebrations, or simply as gestures of appreciation from loved ones. It is no longer rare to find arrangements designed with more masculine colour palettes, architectural shapes, and minimalistic wrapping that are intended for male recipients.
Do Men Actually Buy Flowers?
Yes, and increasingly so. Many online florist platforms report a growing segment of male buyers. These customers often prioritise speed, convenience, and design simplicity. This instance makes the online florist a natural fit for male shoppers, especially those who prefer efficient transactions and clear imagery. Whether for anniversaries, apologies, or professional occasions, men are actively participating in the flower economy.
Some florists have observed that male clients tend to choose bouquets that are either classic and understated or bold and thematic, often opting for preserved blooms, orchids, or arrangements without frilly embellishments.
Online Florists Are Adapting Their Offerings
A typical online florist in Singapore is diversifying its product range to meet the changing customer base. Categories such as “for him,” “corporate bouquets,” or “minimalist designs” are increasingly visible. These collections often feature darker tones such as deep red, burgundy, navy blue, and forest green, and are paired with harder elements like matte black wrapping, succulents, or dried flowers.
Some florists are also experimenting with bouquet alternatives like flower boxes, bottle arrangements, or pairing flowers with craft beer or gadgets to appeal to male tastes.
Challenges in Designing for a Male Audience
Despite the growing interest, florists still face several hurdles when targeting male customers or designing for male recipients.
One challenge is the persistent societal perception that flowers are inherently feminine. A florist must be intentional in its marketing language and imagery to overcome this view. Removing gendered language from product listings and using neutral visuals can help make the experience more welcoming.
Another challenge lies in educating men on the significance and utility of flowers beyond romance. Offering flower care guides, delivery reminders, or gift pairing suggestions can make the process more accessible and less intimidating.
Opportunity for Differentiation in a Competitive Market
Being one of the few florists that actively caters to male consumers provides a strong differentiator in a saturated industry. The market is not just about romantic occasions anymore; it includes corporate gifting, wellness and decor, and personal appreciation gestures. An online florist that offers curated male-focused arrangements is likely to gain attention from businesses, event planners, and even influencers looking to break the mould.
Conclusion
The answer is yes—florists in Singapore are beginning to cater more intentionally to men, both as buyers and recipients. The modern male customer is willing to give and receive flowers, especially when the designs are tailored to personal taste and social situation.
Due to expectations shifting, the floristry industry has an opportunity to challenge old stereotypes and develop inclusive, thoughtful floral experiences for all. The key is for each online florist to rethink how flowers are positioned: no longer as gendered symbols, but as universal expressions of sentiment.
Contact Petite Fleur and explore floral designs that speak to your style.
